Tribal thinking is going mainstream. Today on Forbes.com there has been a great article contributed by Tina Sharkey, Chairman and Global President of Babycenter, referencing Seth Godin's 'Tribes'.
What's Your Tribe? Tap Into Your Core Consumers' Aspirations Like Nike, Gatorade, BabyCenter and REI Do
... What’s your tribe? How can you unlock its folklore, helps its members connect, listen to its stories, and activate its passion for your brand? Be more than a CMO—be a Chief Tribe Officer and see where that conversation takes you and your business ...
Read it all right here ...
www.forbes.com
If anyone likes to dive deeper into the subject the world modeling engine 8W8 enables access to the world of the global space tribes. It is a way of seeing and visualizing and ultimately acting.
8W8 - Global Space Tribes
An extract of Chapter III - Birth
... Antônio and Hans, in their usual alliance, added the green aspects, including the Happy World index. Priyanka, reflecting her media background, talked excitedly about adding demographics into the engine. Sonja, not to be out done, said that she wanted to see the last detail to the last element of individual tribal DNA so that she might better explore marketing streams relevant to her new product line. Next to Emanuel, Michael and Charles talked about how characteristics such as business strength, innovation and technological readiness could be addressed and weighted, since they both subscribed to the theory that on the world’s stage there could be no improvement without businesses and national economies flourishing.
...
8W8 - Global Space Tribes is available on Amazon in print and Kindle edition as well as on Google Books for free.
It has been in the Kindle bestseller charts since its launch in 2007, including # 1 in globalization in the US and most recently in the UK.
Enjoy.















































